NJLA Publications Committee
All New Jersey Library Association (NJLA) endorsed social networking sites should adhere to the following guidelines to ensure that we represent a single, unified organization:
- Use Common Sense:
Remember that you are representing NJLA and that the content you create is a reflection on our organization.
- Be thoughtful in your posts.
- Be respectful of others, even when disagreeing.
- Consider NJLA when following or friending other organizations or individuals.
- Maintain copyright and fair use when posting content.
Make sure that your affiliation with NJLA is clearly represented.
- Identify the name of your committee, subgroup, etc. in an appropriate location (profile page, information page, etc.).
- Use an approved NJLA logo, when appropriate.
- Include contact information (website, individual contact, address, email, phone, etc.), so that others can contact a representative of your committee, subgroup, etc.
- Be sure to link back to the NJLA website (http://www.njla.org/), where appropriate.
- Provide a link (follow, become a fan of, etc.) back to the official NJLA page on a given social networking site.
When maintaining a social networking site, it is important to ensure that the content being shared is appropriate and relevant to our audience.
- Post regularly, but avoid over-posting, as this can impact the effectiveness of the social networking resource.
- Make sure that the content you provide adds value to readers’ understanding of NJLA and New Jersey libraries.
- Cite articles and resources when necessary with traditional citations, tags or links.
- Regularly monitor the discussions/comments to ensure that content is appropriate.
- Encourage participation and only delete reader comments sparingly, under the following circumstances:
- Off topic messages
- Personal attacks
- Illegal content
- Offensive language
- Private/confidential information
- Promptly respond to posts/comments when appropriate to show that you’re engaged.
- Don’t be afraid to say when you are wrong, but learn from your mistakes.
Remember that any content posted to social networking sites is available to others, and may be publicly visible by anyone. Therefore, the following guidelines should be observed when posting photos online:
- Ensure that photos are appropriate for inclusion in an NJLA endorsed venue.
- Ensure that the proper permissions are acquired before posting photos of individuals.
- Parental permission is required for photos of children.
- Written consent is required for photos that will be used in NJLA promotional materials
- Photos accompanying news articles do not require written permission, but may have a limited period of time for public display.
- Provide photo credits when possible, to ensure that the photographer is recognized.
For additional guidance on this topic, see Bryan Carson’s article, Laws for using photos you take at your library (http://www.infotoday.com/mls/sep08/carson.shtml), or refer questions to the NJLA Publications Subcommittee (http://njla.pbworks.com/Publications).
Get the word out!
In order to ensure the success of your social networking site, it’s important to let others know that you are out there. A good way of doing this is by advertising your presence through existing channels, such as the NJLA Newsletter and committee/roundtable listservs.
Does your group need its own social networking resource?
Before setting up an account to get the word out about your committee or roundtable, consider whether you need to reinvent the wheel, or if you can use an existing NJLA account.
This can depend on the size of your membership, the specificity of the content you’re sending, and the amount of content to be sent.
Therefore, you may want to consider combining your posts with an official NJLA account if:
- You need to reach a large number of members regarding your activities and events.
- The information that you wish to share is of value to many (not just those on your committee).
- You will only have periodic announcements for your followers/friends.
On the other hand, it may be beneficial to start your own account if:
- Information to be shared is targeted to a significantly large sub-population of NJLA (catalogers, instructional librarians, etc.).
- You will be sharing a large amount of information which might compete with posts on official NJLA accounts.
Contact the chair of the NJLA Publications Subcommittee (http://njla.pbworks.com/Publications) with any questions you may have.
Adopted by the NJLA Executive Board June 15, 2010