Virtual Keynote: Kathy Dempsey

NJLA Virtual Commons: Virtual Keynote - How to Write an Elevator Speech for Advocacy

Kathy Dempsey of Libraries Are Essential

Elevator speeches are 2- or 3-sentence statements that make a point quickly. When you have just a moment to win someone's support, you must use it wisely. To craft an effective elevator speech, you need to understand both the art of language and the science of marketing. During this webinar, we’ll write and evaluate statements, and everyone will leave with at least one they can start using. So next time an uninformed stakeholder says, "Libraries are closing because everything’s online—why are you still asking for funding?" you'll be ready with the perfect comeback!

Kathy is the founder of Libraries Are Essential. LibrariesAreEssential.com is your source for advice and consulting on library marketing, promotion, and public relations as well as information about Kathy Dempsey’s book, The Accidental Library Marketer.

Event Time: 
June 7, 2017 - 10:30am to 12:30pm
Location: 

online

Contact Info: 

Jennifer Breuer, jbreuergrlib@gmail.com